Jaden Smith is an actor, musician and activist based in Los Angeles California.

Jaden is one of the co-founders of JUST: a company formed to drive positive social and environmental impact in everyday items while creating sustainable awareness around energy food and water. Their first product - JUST water - was created to reduce both plastic utilisation and emissions in bottled water packaging. The company also was an innovator in water sourcing engaging in a public-private partnership to ensure a product that is ethically sourced and conserved.

Smith made his big screen acting debut in “The Pursuit of Happyness” in 2006 starring opposite his father. Smith’s performance won him an MTV Movie Award in 2007 for “Breakthrough Performance” as well as universal acclaim for his nuanced and heartwarming performance. Smith can recently be seen in the 2020 film “Life in a Year” opposite Cara Delevingne. Other film credits include "The Day the Earth Stood Still," the box office hit "The Karate Kid" and "After Earth." Smith can also be seen in Baz Luhrmann’s music-driven Netflix period drama “The Get Down” and Magnolia Pictures’ “Skate Kitchen” which premiered at Sundance Film Festival and was released on August 10, 2018.

Smith released the enhanced album CTV3: Day Tripper's Edition in August of 2021. The album features a new track list as well as spatial audio capabilities on select platforms. Consisting of 19 tracks, the album includes singles “Summer” and “BYE,” as well as focus track “Still In Love.” It also features Australian rock band Babe Rainbow on “Our Psychedelic Love Story” and artists Joey Bada$$ and Raury on “Endless Summer Remix.” His third studio album, CTV3: Cool Tape Vol. 3, released on August 28, 2020. The album features Justin Bieber on the track “Falling for You” and artist RAURY on “Endless Summer.” Jaden released his second album ERYS in July of 2019. The album features collaborations with his sister, Willow Smith, as well as Tyler the Creator, Trinidad James, ASAP Rocky, Lido and Kid Cudi. In support of the album, Jaden opened for Tyler the Creator’s tour “IGOR” alongside Blood Orange and Goldlink in the fall of 2019. Jaden wrapped the “Willow & Erys” North American Tour that he co-headlined alongside Willow in December 2019. Smith announced his project The Sunset Tapes: A Cool Tape Story and new single ‘GOKU’ in the fall of 2018. The Sunset Tapes: A Cool Tape Story was later released in November of 2018. In November 2017 Smith released his album SYRE via his own MSFTS Music/Roc Nation label through their Interscope Records partnership. The album debuted in the Top 10 on Billboard’s Rap Chart Hip Hop / R&B Chart and as #23 on the Billboard 200. Recently SYRE surpassed 100 million streams on Spotify worldwide. Smith was named one of TIME’s Top 30 Influential Teens of 2017 and one of Pandora’s Artists to Watch of 2018. Smith dropped his album Cool Tapes Vol. 2 in November 2014 exclusively on his app Jaden Experience. The app is the first to be released in a new platform that allows artists to distribute their music directly to their fans creating an album-like experience through a dedicated platform. His first mixtape The Cool Café was released in 2012. Smith has also hosted his own program on Apple Music’s Beats 1 radio show.

Smith has also started his own clothing/lifestyle brand, MSFTSrep. The clothes range from hoodies and T-shirts to trousers and vests. Not only did Smith serve as the face of Louis Vuitton for the Spring/Summer 2016 collection but he also joined forces with G-Star to create a new collection of clothing called Forces of Nature where each piece is engineered using sustainable materials and design.

Jaden is a co-founder of 501CTHREE along with Drew FitzGerald a non-profit dedicated to driving innovation engineering and advocacy of solutions around global energy water and food challenges. Their first projects are in water filtration and water recycling in Flint MI and Los Angeles CA.

Jaden and 501CTHREE actively helped drive voter participation in the 2020 Elections by teaming with Vote.org. Jaden brought support to their #VoteReady campaign that aimed to make sure voters were prepared for the 2020 elections by either voting by mail, voting early or on election day.

Jaden was also the host of new Snapchat original series, “The Solution Committee.” An eight-episode series that debuted on September 21, 2020 in which Jaden seeks out young activists and celebrity friends to discuss racial and social justice issues, among other topics, such as voting and education reform.

Smith is an advocate for a cleaner world and was recently honored for his leadership and action on environmental issues at the 2016 EMA Awards with the “Male EMA Futures Award” and also Jaden has been awarded the first ever Robert Redford Award for his environmental work in 2018.

Jaden embarks on his newest entrepreneurial journey, Harper Collective commencing on August 8, 2023, as he unveils a captivating lifestyle travel brand that places a paramount emphasis on sustainable production and community-driven manufacturing. Together with his esteemed co-founder, Sebastian Manes, Jaden spearheads this innovative venture aimed at reshaping the way we experience travel. By prioritizing the use of recycled materials and embracing local manufacturing practices, they strive to create a brand that not only captivates adventurers but also champions environmental responsibility and supports local communities. Jaden's latest foray into entrepreneurship showcases his commitment to sustainable living and his unwavering dedication to leaving a positive impact on the world

Sebastian Manes, an accomplished entrepreneur with 19 years of experience as the Executive Buying and Merchandising Director at Selfridges, brings a wealth of knowledge and success to his latest venture launching on August 8, 2023. Throughout his esteemed career, Sebastian has made significant contributions to the industry. As the buying and merchandising director at British department store Selfridges, he oversaw a multi-million-dollar overhaul of its footwear and accessories departments, driving innovation and targeting millennial consumers.

Sebastian's journey began in 1996 as an assistant store manager at the Gucci store in Cannes. He then co-founded and served as managing director at Kahut concept store in South of France. His expertise expanded as he became an agent for renowned brands such as Lanvin, Céline, and Ann Demeulemeester in ex-USSR countries. In 2003, he joined Selfridges as a senior accessories’ buyer, steadily rising through the ranks to become the Executive Buying and Merchandising Director in 2013, responsible for all categories.

During his tenure at Selfridges, Sebastian spearheaded a range of transformative projects, leveraging a £300 million investment made by Selfridges Group in 2014. Notable initiatives include the unveiling of the Shoe Galleries, renowned as the world's largest shoe department spanning 35,000 square feet. He also orchestrated the creation of a new accessories hall encompassing over 60,000 square feet, a dedicated space for sneakers within the revitalized shoe floor, and the launch of the Designer Studio—a hub for streetwear and emerging labels. Additionally, Sebastian played a pivotal role in the redesign of the Body Studio, a beauty workshop revamp, and the establishment of various restaurants and a Selfridges cinema.

Sebastian's influence extends beyond his professional achievements. Splitting his time between Los Angeles and London, he co-founded Harper Collective with Jaden Smith, a lifestyle brand that prioritizes the use of recycled materials. Through this new venture, Sebastian's vision for sustainable living and responsible entrepreneurship comes to life, further showcasing his dedication to making a positive impact on the world.